李玉豪學(xué)位論文及已發(fā)表論文目錄 2017-10-13

1.Yuhao Li,Lih-Bin Oh,Kanliang Wang.Why users share marketer-generated contents on social 

broadcasting websites: A cognitive–affective involvement perspective[J].JOURNAL OF ORGANIZATIONAL 

COMPUTING AND ELECTRONIC COMMERCE,2017,27(4).Online.(SCI:1091-9392)

2.Yuhao Li,Kanliang Wang.What affects the advertising sharing behavior among mobile SNS users? The relationships 

between social capital, outcome expectations and prevention pride[C].//Proceedings of the Eighteenth Pacific Asia

 Conference on Information Systems (PACIS 2014),Chengdu, China,2014年06月03日-2014年06月10日.

3.Yuhao Li,Kanliang Wang.Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, 

Social Capital and the Moderating Role of Prevention Focus[J].Asia Pacific Journal of Information Systems,2015,25(4):719-745.

　　論文題目： 社交化廣播服務(wù)背景下個(gè)體用戶營(yíng)銷者生成內(nèi)容分享影響因素研究

　　專業(yè)：管理科學(xué)與工程

　　學(xué)號(hào)：4110008002

　　公示時(shí)間：2017.10.9

　　公示地點(diǎn)：院圖書館

　　bwin必贏唯一官網(wǎng)教務(wù)中心